Welcome to Damzel

We translate psychological research into your next business strategy

Evidence • Psychology • Business •

Evidence • Psychology • Business •

WHAT WE OFFER

We translate psychological research into your next business strategy.

Stop guessing how your customers or employees work. We deliver tailored reports grounded in the latest psychological science, directly applicable to your challenges.

Do you think you know, or do you actually know? Most strategies are built on gut feeling. We build them on replicable science. We extract the gold from relevant research papers and package it into a format your leadership team will actually have time to read.

Maybe you’ve thought:

  • Our idea is good… but our message isn’t getting through.

  • We have plenty of policies and good intentions, but we’re not seeing any
    real change in behavior among our employees or customers.

  • We need more credibility behind this.

  • Consultants are too expensive and take too long.

If any of that sound familiar, we can help.

You want to make decisions based on science, but you don’t have time to read 500 pages of academic English.We write a focused report that answers your specific question. All is reviewed by a licensed psychologist. As a result, you save on consulting costs and act with scientific confidence.

The process

Ⅰ. You reach out

Tell us a little about your idea, product, or pitch. Nothing formal, just enough for us to understand what you want to strengthen.

Ⅱ. We get in touch

We’ll schedule a meeting to clarify your idea, your goals, and the psychological depth you’re looking for.

Ⅲ. We design the report

Based on your needs, we decide on the right level of research and analysis. We then create a first draft with key insights and recommendations.

Ⅳ.You give feedback

You’ll receive a preview of the report to share your thoughts or additional input.
This step ensures the final version truly reflects your product and message.

Ⅴ. We create a sharp psychological perspective

You receive your tailored, research-backed report, ready to use in your pitch, presentation, or internal strategy.

Ⅵ. Timeline

The timeframe depends on the project’s depth and your schedule. Some reports take a week; others evolve over several weeks depending on feedback and research scope.

Your Questions, Answered

  • We offer consulting services that help organizations make better decisions by applying psychology and behavioral science to their real-world challenges.

    You can ask us about user behavior, team dynamics, or decision-making. For example: How do you reduce burnout in high-growth teams? How can we use psychological principles to explain why our next idea will attract customers, for our investor pitch?

    You send a specific question. We clarify and sharpen it with you. Then we identify the most relevant research. Finally, we deliver a concise report with key insights from studies plus concrete recommendations you can test right away.

  • Getting started is simple. You can reach out with a brief overview of your company, challenge, or idea - or simply start with a question. There’s no need to have everything fully defined from the outset. Often, clarity emerges through conversation. From the initial conversation, we assess your needs, define the scope, and outline the most relevant next step.

  • We bridge the "implementation gap" between elite psychological science and high-stakes business execution.

    While traditional management consultants rely on "best practices" (which are often just outdated trends) and academia delivers exhaustive but impractical papers, Damzel provides Actionable Evidence. We distinguish ourselves through three core pillars:

    • The Damzel Evidence Standard (DES): We don’t just "search for info." We mathematically weight research, prioritizing Meta-analyses and RCTs over correlation. You receive a filtered synthesis, not a library.

    • De-risking through Psychology: We treat human behavior as a core business risk. By applying clinical-grade quality assurance to your product or culture, we replace "gut feeling" with verifiable psychological frameworks.

    • The Distillation Advantage: We respect your time. Our delivery is designed for high-velocity decision-making, transforming hundreds of hours of complex behavioral research into high-density, strategic briefings with clear, executable recommendations.

    In short: We don't sell opinions. We sell the scientific leverage you need to out-perform and out-scale the competition.

  • You can reach us through our contact form, by email at hello.damzels@gmail.com, or via our LinkedIn page. We look over every question with care and aim to respond as soon as possible. If your project feels aligned, we’ll suggest an initial conversation to explore the fit.

  • Our pricing is tailored to the scope, complexity, and strategic value of each project. We offer both fixed-fee engagements and custom proposals depending on your needs. If you have a specific brief in mind, we’re happy to discuss the most suitable structure.

  • We value collaboration, creativity, and a good sense of humor, because we believe the best ideas grow in teams that enjoy the process as much as the outcome.

    We are genuinely curious people and bring a strong interest in both you and your company, taking the time to understand your context before giving any advice. We guarantee a transparent way of working: you will always have clear insight into our reasoning, our use of research, and how we arrive at our recommendations.

    Most of our communication happens digitally, which makes us easy to reach and flexible to work with, whether you are a small startup team or spread across different locations.

  • DES is our proprietary quality-control framework designed to separate "noise" from "signal" in behavioral science.

    In an era of information overload, the challenge isn't finding data, it's knowing which data to trust. Making strategic decisions based on pop-psychology, management fads, or weak correlations is a significant business risk. DES is our methodology for weighting the reliability and clinical significance of research before it ever reaches your desk.

    Instead of treating all studies as equal, we categorize and filter evidence to identify the "signal" that actually drives human performance and user behavior. By evaluating research based on its statistical power and real-world replicability, we strip away anecdotal noise and provide you with insights built on a foundation of high-integrity data.

    The DES advantage is simple: You stop guessing and start executing on strategies with the highest statistical probability of success.

What Our Clients Say

“Having expert-backed insights helped me sell to new clients, and take my business to the next level”
— LifeForce Game Science

Meet The Team

We’re a psychology-driven trio with roots in clinical psychology, and a deep expertise in behavioral science. Our focus is understanding how people perceive, process, and respond to ideas.

We value collaboration, creativity, and a good sense of humor, because we believe the best ideas grow in teams that enjoy the process as much as the outcome.

  • Alva is a licensed psychologist with a Master’s from Karlstad University. She brings rigorous academic training, including hands-on experience reviewing and applying research. Her real-world expertise spans clinical roles in psychiatry, primary care, and now digital healthcare solutions.

    Her background has equipped her to break down complex human behavior, spotting how context drives emotions, decisions, and habits, and turn those insights into practical interventions that build trust and spark change.

    A core focus for Alva is fostering trusting, enjoyable collaborations where clients feel truly understood and empowered to act.

  • Elise retired from a successful career as a striker in professional football after playing around the world and for some of Sweden’s top teams. She holds a BSc in Psychology and is currently completing her Master’s in Psychology at Stockholm University, where she is training to become a licensed psychologist.

    She has a background in neuropsychological research at both Karolinska Institutet and Stockholm University. She is a licensed fMRI operator and currently sees patients in a clinical setting. Elise also works regularly with a large work and organisational psychology firm, where she supports medium-to-large private and public-sector organisations in addressing human and organisational challenges.

    She loves sports and has a strong passion for technology. In her free time, she has developed her own apps, and when she wants to unwind, she enjoys playing video games.

  • Ella holds a BSc in Psychology and is currently completing her Master’s at Stockholm University to become a Licensed Psychologist. Her profile blends scientific inquiry with entrepreneurial drive, spanning research-experience at the Karolinska Institute to roles in the private sector and civil society.

    With academic credentials in Entrepreneurship, Business planning, and Leadership, Ella’s pragmatic approach was shaped early on while managing operations and personnel for an organization of 20 employees. Recognized for her commitment to societal change, she specializes in synthesizing complex research into high-impact business intelligence - ensuring Damzel’s clients receive a nuanced, evidence-based foundation for their most critical decisions.

Let's Work Together

Tell us the decision you’re making and the KPI you want to move. We’ll reply with recommended scope, timeline, and the best-fit report level.